Client: Dilpasand Sweet.
Industry: Food & Desserts (Sweets, Desserts, and Fast Food).
Goal: Increase sales and get more followers and likes.
Outcome: 150% more sales from ads, 70% lower cost per sale, big boost in fast food orders, and 7,000 new Facebook likes at just Rs. 6 per like.
Dilpasand Sweets is a well-known shop where people love to buy sweets and desserts. They were already running ads on Meta (Facebook and Instagram) and getting decent results, but they wanted to do even better. They had recently started selling fast food like burgers and fries, but they weren’t promoting it much online.
Dilpasand asked Navigency for help. They wanted to get more sales from their ads and spend less money doing it. Plus, they wanted to let people know about their new fast food items to bring in more customers both online and in their stores.
Here’s what we did to help Dilpasand:
1. Better Ads with Yummy Pictures:
We started by refreshing the visual content of Dilpasand’s ads. We knew that high-quality images could make a big difference in capturing attention and driving engagement. We used bright and vibrant pictures of their sweets and desserts to make them look irresistible. For their new fast food items, we showcased mouth-watering photos of hot, freshly prepared food.
We designed the ads to include the following copy:
“Hungry for a taste bud adventure? 🌯 Our rolls are stacked with seasoned, sliced meat 🍖, fresh veggies 🥬🥒🍅, and all the fixings 🧀🥑🫒, all wrapped up in a warm, fluffy pita 🫓. One bite and you’ll be hooked! 🤤🔥”
These images and descriptions were aimed at making the fast food look not just appetizing but also a must-try for anyone scrolling through their feeds.
2. Targeting the Right People:
Understanding the audience was crucial. We focused on targeting people who were most likely to be interested in both sweets and fast food. For the fast food ads, we aimed at younger audiences and families who are often looking for quick, tasty meal options. We also targeted people who frequently engage with fast food and home delivery services.
For the sweets and desserts, we targeted individuals who had shown an interest in sweets and related treats. By refining our audience, we ensured that the ads were reaching people who were more likely to make a purchase.
We created special ads just for the fast food items. These ads highlighted how tasty and convenient the food was. We showed these ads during lunch and dinner times and also to people near Dilpasand’s stores. This helped increase online orders for fast food and brought more people into the stores.
We used visually appealing ads like the ones below to entice people to try the fast food options.
4. Bidding to Get More Sales:
We set up the ads to focus on getting as many sales as possible. This means we asked Meta to show our ads to people who were most likely to buy something. By doing this, we got more sales without spending too much money.
We didn’t just set up the ads and forget about them. We kept a close eye on how they were doing. We tested different ideas to see what worked best, like changing the pictures or the words in the ads. If something wasn’t working, we fixed it quickly. This way, we made sure the ads were always getting the best results.
Here’s what happened after we made all these changes:
– 5x ROAS: We successfully increased Dilpasand’s return on ad spend (ROAS) from 2.01x to 4.90x, meaning they got almost 5 times the money back for every rupee they spent on ads.
– 70% Cheaper Sales: The cost per sale dropped from Rs. 671.99 to Rs. 251.55, making their ads much more cost-effective.
– Increased Fast Food Sales: Our fast food ads brought in lots of online orders and more customers to their stores, boosting overall sales.
– 7,000 New Facebook Likes: We helped Dilpasand get 7,000 new likes on their Facebook page, with each like costing just Rs. 6. This gave them a bigger audience for future promotions.
Here is the performance of the previous sales campaign.
Here is the performance of our new sales campaign.
This case study shows how Navigency helped Dilpasand Sweets get more out of their ads. By improving the way the ads looked, targeting the right people, and promoting their new fast food items, we were able to help them get more sales and spend less money doing it. We’re proud to have helped Dilpasand grow, and we’re excited to keep helping businesses achieve their goals!
