How Navigency Boosted Brasa De Brazil's Walk-In Sales with Effective Ad Campaigns!
Overview:
Client: Brasa De Brazil.
Industry: Restaurant.
Goal: Increase walk-in sales by generating leads through a reservation funnel.
Outcome: Significant increase in reservations and walk-ins, along with boosted brand awareness in a competitive market.
The Challenge:
Brasa De Brazil, a new Brazilian steakhouse in Saudi Arabia, wanted to make a big splash in a crowded restaurant scene. With no previous ad campaigns under their belt, they needed a strategy that would bring in reservations and, ultimately, increase walk-in sales. Their goal was clear: attract customers to their reservation funnel, convert them into leads, and turn those leads into walk-in customers.
They turned to Navigency to craft a digital marketing campaign that would drive results and build a loyal customer base from the ground up.
The Strategy:
1. Crafting an Appealing Online Presence:
To attract potential customers, we first needed to ensure that Brasa De Brazil had an engaging online presence. We used high-quality images and videos showcasing their mouth-watering dishes and the unique dining experience they offer. The goal was to make sure anyone seeing the ads.
This image showcases Brasa De Brazil’s signature dishes, perfectly plated to entice potential customers.
2. Targeting the Right Audience:
We knew that the key to success was showing the ads to people most likely to be interested in a premium dining experience. We targeted food lovers, families, and professionals who appreciate fine dining and are likely to make reservations for special occasions or casual dining.
3. Creating a Reservation Funnel:
We set up a streamlined funnel where potential customers could easily make reservations online. The ads directed users to a landing page where they could quickly fill out a form to reserve their table. This process was simple and user-friendly, encouraging more people to make reservations on the spot.
4. Running Effective Ad Campaigns:
We launched a series of Facebook and Instagram ad campaigns that highlighted Brasa De Brazil’s offerings. These ads were designed to capture attention with vibrant visuals and compelling copy that emphasized the quality of the food and the dining experience. We also ran retargeting campaigns to reach users who had shown interest but hadn’t yet made a reservation.
5. Monitoring and Optimization:
Throughout the campaign, we closely monitored the performance of the ads. We tested different images, headlines, and ad placements to see what worked best. When we noticed something wasn’t performing as well as expected, we quickly adjusted the strategy to maximize results.
The Results:
Thanks to the tailored approach, Brasa De Brazil saw impressive results from the campaign:
– 230,517 Link Clicks: The ads generated over 230,000 clicks, driving significant traffic to the reservation funnel.
– Boost in Walk-In Sales: The increase in reservations directly translated into more customers walking through the doors, giving Brasa De Brazil a strong start in the market.
– Increased Brand Awareness: The campaigns not only brought in reservations but also helped establish Brasa De Brazil as a must-visit dining spot in Saudi Arabia.
