Client: Swiss Gold.
Industry: Jewelry and Watches.
Goal: Increase Online Sales of Luxury Watches.
Outcome: Effective ad targeting led to 144 website purchases, with a cost per purchase of Rs. 2872 and a total amount spent of Rs. 413,689.
Swiss Gold, a reputable jeweler known for its luxury watches, wanted to boost online sales of their watch collection. They were looking to reach a specific audience that values premium timepieces. Despite their strong reputation, they needed help maximizing their ad spend to drive more conversions and lower their cost per purchase.
We created ads that highlighted the elegance and quality of Swiss Gold’s watches. The visuals were designed to appeal to a luxury-oriented audience, focusing on the intricate details of the timepieces.
Understanding that the target market for luxury watches is quite specific, we set up the ads to reach people interested in high-end fashion and luxury goods. We also targeted those who had shown interest in watches or had previously engaged with similar products online.
To ensure that the ads were reaching the right audience effectively, we used a bidding strategy focused on the highest volume for conversions. This approach helped in securing more sales while optimizing the ad spend.
Throughout the campaign, we closely monitored the performance of the ads. We made adjustments as needed, ensuring that the ads were performing at their best. This included tweaking the ad copy, adjusting the targeting, and optimizing the bidding strategy.
-144 Website Purchases: The campaign successfully drove 15 purchases of Swiss Gold watches.
-Rs. 2,872 Cost per Purchase: The cost per purchase was optimized to Rs. 2,872, making the campaign cost-effective for a luxury product.
-Rs. 413,689 Total Spend: The total amount spent on the campaign was Rs. 413,689, yielding a good return on investment given the high value of the products being sold.
Navigency’s targeted approach helped Swiss Gold maximize their ad spend and significantly boost their online sales. By carefully crafting the ad content, strategically targeting the right audience, and continuously optimizing the campaign, we were able to deliver impressive results for Swiss Gold’s watch collection.
